Illustrations are 2D artwork used in textbooks, journals, brochures, advertisements, PDFs, PowerPoints, etc. These visuals use line, tone, or color media to depict medical or biological topics. Illustrations may be conceptual, instructional, informative, or promotional, and may be independent or sequential.
Animation uses motion media to tell a story over time, much like film. Images on screen may move and change, and subject matter may be representational or literal. Elements on screen may move in 2D or 3D. In 3D animation, objects can be seen in-the-around, from multiple points of view. These animations may be instructional, conceptual, informative, or promotional.
Interactive modules engage viewers in a more literal sense, demanding active learning and viewer involvement. They can be created using line, tone, or color, and are most often used for instruction.
We begin by doing some creative problem solving to find the best, most appropriate, and most aesthetic solution for the problem.
Then, we finalize the idea, and create a final sketch. This stage ensures that every element of the illustration works well with the next.
Next, color studies are created to find the most appropriate color scheme for the piece.
Finally, the final illustration is created. We work diligently with our clients to make sure that objectives are met, illustrations are appropriate, and pieces are created with accuracy and excellent draftsmanship.